“Promoted App Pins drive particularly good results because marketers can reach qualified users who have demonstrated a clear interest in their apps. “Pinterest has quickly proven itself as one of the best platforms in the world to help app marketers drive large volumes of high-quality users,” said Peli Beeri, CEO of Bidalgo. Weddings and bridal, hair and makeup, and fashion were the three best performing categories for Interest Targeting. It also found keyword targeting delivered installs that were at least six percent cheaper and had 39 percent higher Day-3 Return On Ad Spend (ROAS) than other targeting options. It found Promoted App Pins drive high-quality users that tend to take more in-app actions and make more in-app purchases than average users. Israel-based internet marketing company Bidalgo did a trial run to see the impact of Pinterest’s new type of promoted pin in driving users.

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